Banner and flag advertising has gained a lot of traction in Australia’s advertising sector. If you have been following the research on consumer behavior, you will realize that people are more attracted to visual advertising media than written text and audio promotional messages. That is why businesses are going for banners and flags as advertising mediums.
How to start a banner and flag advertising campaign
A banner and flag advertising campaign is likely to make a great difference in your business as long as it is done right. Here are a few guidelines to consider when starting a banner and flag advertising campaign.
Choose the best banner and flag printing organization
Having great banners and flags starts with choosing a great banner and flag printing company. The company should have a team of skilled and experienced designers who will create eye-catching banners and flags that will attract people like moths to flames. The company should also be able to provide other accessories and tools that are used to fly banners and flags.
Consider the print quality of the banners produced by the company
Once you choose a certain banner printing company, now go ahead and examine the quality of banners it produces. The best quality banners and flags are printed using inks that are resistant to UV radiation. Since the banners are going to be placed in the open, it is important to protect the printed information from the adverse effects of UV rays from the sun. The banner can be printed on one side or both sides depending on where it will be placed.
We cannot talk about the quality of the ink without mentioning the material of the banner. Make sure that the material of the banner is strong enough to withstand extreme weather conditions. Here are other factors to consider when choosing the right banner for your advertising campaign.
Banners are available in various sizes. Being visual objects, it is always advisable to choose large banners which are visible to everyone without much strain. The flag or banner you choose should be large enough to display all the promotional content required in a large and clear way.
The design of the banner or flag
A flying-banner or flag should feature a great design that attracts the eyes of onlookers. For you to leverage the unique effects of banners and flags as advertising mediums, you should come up with a design that is worth a thousand words. By the same token, it should be possible to place your banner or flag wherever you want. You need a versatile design for this flexibility.
Choose a suitable base stand design
Base stands are some of the most important banner and flag accessories that you should give a careful thought. There are some base designs that are suitable for specific locations and surfaces. Others like the Multi-Surface water tank weighable base design are suitable for any location or surface. Cross foot base stands, star-cross base stands and grass spike stands are some of the most common base stand designs. There are also banners that come with a wall mount bracket that is suitable for displays on the sides of buildings. The flying pole technology is here with us, and it is suitable for banners that are displayed outdoors.
Having considered all these features, you can get a banner that will make a great difference in your business. There are several websites that assist individuals and businesses in designing, printing, and distribution of banners and flags. You can visit any of these sites and learn more on banner and flag advertising.